The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Viseon Internet Search engine optimizers offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. SEO should be considered prior to the build of any website. Your website is a store front in the cyber world, SEO, is the game plan to get clients to come through your doors.